Winery Email Opens, CTRs Fell In 2020 As Volume Rose 02/23/2021

Winery Email Opens, CTRs Fell In 2020 As Volume Rose 02/23/2021

People have been drinking more wine during the pandemic. And wineries have been sending more emails: 3.63 campaigns per month in 2020, compared with 1.88 in the 2017-2019 period, according to Wine
Industry 2020 Email Benchmark Report, a study by WineGlass Marketing. 

However, there has been a steady decline in …


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