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There are many things every successful business owner needs to know, and at the top of the list is mastering Google Analytics (GA). Google Analytics is the most used analytics tool in the marketplace. Why? Well, quite simply, GA gives you the free tools you need to analyze all your data in one place and use those insights to grow your business.
With Google Analytics, you can turn data into an improved strategy for your marketing and advertising campaigns, which translates into huge revenue growth. Understanding your customer gives you the ultimate advantage. But GA isn’t all that user-friendly for a beginner—there’s so much information available, it can be overwhelming. Get a basic understanding, and then go much deeper, with help from a comprehensive online training program.