QR code-based payment app, BharatPe has launched a new campaign to spread awareness on social distancing and the use of hand sanitizers. ‘#S’ stands for Staying Safe, has been conceptualised by Laqshya Media Group.
As part of the campaign, BharatPe is creating awareness about the importance of using hand sanitizers by being present at all the major markets and promoting the use of hand sanitizers through the Laqshya Media Group kiosks. BharatPe’s outdoor campaign ‘Ek Bharat Ek QR’ promotes contactless payments from all payments apps through the BharatPe QR.
The campaign, carried out in Delhi NCR, encouraged shopkeepers and customers to be cautious and stay safe during the ‘Unlock 3.0 phase’ by following precautionary measures like sanitizing hands and wearing a mask. Sanitizer dispensers were installed outside vulnerable points like ATM, shopping complexes, markets, milk booths, and local kirana stores. Shopkeepers, customers and security personnel were encouraged to sanitize their hands, to keep themselves and their loved ones safe. These installations were put up in a total of 35 market areas in and around Delhi NCR.
Abhishek Shah, marketing head, BharatPe, said, “We partnered with Laqshya to spread awareness about the importance of hand sanitization and wearing a mask. This association has helped us reach people at strategic places and drive awareness on staying safe.”
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Amarjeet Singh, chief operating officer, Laqshya Media Group, added, “BharatPe has always been very strategic about their communication process, and the #S initiative has added a feather on their cap with such a simple yet powerful idea. I strongly support the core idea of #S: Stay Safe, Stay Sanitized.”