Women no longer willing to compromise on compatibility

Women no longer willing to compromise on compatibility

After 74 years of Independence are women in this country able to choose their own destiny, their life paths or even their own life partner? While matchmaking is still a family affair in India, matchmaking platform Shaadi.com has seen that singles are increasingly taking control of this journey. 70 % profiles are created on the platform, are by the users themselves and only 30% are created by parents.

The new survey reveals that 83 % of women assert finding the right match is about compatibility and not compromise. Indian matchmaking has evolved amidst changing times to a more organic “arranged marriage” system, wherein women call the shots.

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