After 74 years of Independence are women in this country able to choose their own destiny, their life paths or even their own life partner? While matchmaking is still a family affair in India, matchmaking platform Shaadi.com has seen that singles are increasingly taking control of this journey. 70 % profiles are created on the platform, are by the users themselves and only 30% are created by parents.
The new survey reveals that 83 % of women assert finding the right match is about compatibility and not compromise. Indian matchmaking has evolved amidst changing times to a more organic “arranged marriage” system, wherein women call the shots.