Although muscle cars and SUVs are not as popular in Europe as they are in America, both segments continue to find buyers. Sales of the Ford Mustang and Explorer continue to increase in Europe and the automaker is currently taking advantage of solid exchange rates. Bloomberg reports that due to the Euro recently reaching historic highs against the dollar, Ford is expanding exports of the Michigan-built Mustang and Explorer to Europe. Next year, it’ll begin exporting the Mustang Mach-E all-electric SUV.
“It’s one of our pillars, and we do intend to build on it,” said the president of Ford Europe, Stuart Rowley, about the automaker’s import business. “It’s going to be a niche business for us – it’s relatively low volume – but I think it can be a very brand-enhancing and, importantly, profitable business.”