Dame Kelly Holmes plug breaks advertisement rules | Sport

Dame Kelly Holmes, the double Olympic champion, has fallen foul of advertising watchdogs after plugging a product on social media without making clear that it was an advertisement.

Holmes was sent a warning by the Advertising Standards Authority (ASA) after promoting a compression-massage suit on Twitter in June. The ASA’s rules say that celebrities should make it clear that they are being paid to promote a product, such as by including #ad as a hashtag.

In her tweet, Holmes, 50, gushed about the compression suit saying: “I use after exercise to aids [sic] quicker muscle recovery”, and encouraged her 142,000 followers to click on the firm’s website.

It prompted a complaint to the ASA from the charity researcher Dr Alex May and the body confirmed

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