The Senators will have a new look next season with a new jersey unveiled

The Senators will have a new look next season with a new jersey unveiled

Everything old may be new again for the Ottawa Senators.

Anthony Leblanc, the club’s new president of business operations, indicated a new jersey will be part of the club’s rebranding. It’s expected that jersey will include the old 2D logo that the Senators wore when they returned to the NHL in 1992 until 2007.

“One of my main mandates that (owner) Eugene (Melnyk) gave me was basically a marketing rebrand,” Leblanc said Tuesday. “We’re working aggressively. We brought on a new president of marketing in the last couple of weeks and we’ll be working over the next month to two months on that rebranding.

“Our expectation is sometime after Labour Day, with school back going back, we’re getting a little bit back to a state of normalcy with the exception of wearing masks and staying six feet apart. Once Labour Day we’ll be able to get back to the community in a bigger way.”

And, the new jersey will be part of that package.

“It’s all part and parcel of a rebrand that we’re focused on,” said Leblanc. “That frankly began before I joined the organization and I’m just coming in with a new set of eyes to guide it. We’re excited where things are going to go with the look and feel of this organization on and off the ice. I think you can anticipate over the next couple of months you’ll see a lot more activity from us on that front.”

Twitter: @sungarrioch


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