Digital agency Mediaworks eyes expansion into North West and Scotland

Digital agency Mediaworks eyes expansion into North West and Scotland

North East digital marketing agency Mediaworks has announced plans to expand into Scotland and the North West.

The Gateshead business, which provides digital services to regional, national and international firms including Lookers, Tommee Tippee, River Island, the History Channel and Yorkshire Water, already has offices in London, Leeds and Edinburgh.

The company opened its Leeds office in January, after taking on four former directors of the Brass agency, and its Yorkshire-based team has trebled in size over the last six months following the acquisition of media planning and buying specialists Liberty Communications in March.

Mediaworks has had a busy lockdown period, securing more than £5m in new contract wins during the first half of 2020 including the likes of Johnnie Johnson Housing, Mobile Mini, Zalando, and social giant LADbible Group join their client portfolio.

Chief executive Brett Jacobson now has his sights set on further acquisitions and he has earmarked offices in Manchester and Edinburgh to support his vision to create a northern digital presence to partner and service the largest enterprise clients across the North.

He said: “After the success of our Yorkshire office and the growth we’ve seen as a result, we’re now looking to open up in the North West and Scotland.

“We’re keen to accelerate that activity if the right opportunity to partner with existing businesses in those regions presented itself, however we’re prepared to invest in starting up our own regional outfit from the ground up if necessary.

“Thanks to a very busy first half of the year, despite the impact of Covid-19, we’re in a very strong position to continue our growth through the second half of 2020.

“The need for business leaders to digitise their products and services has become a necessity due to the current economic challenges and this has led to increased customer demand for our services.

“Every business is facing new threats to their market share through new digital entrants and they need to be ensuring they don’t get left behind digitally.

“We’re very open minded and always on the lookout for new growth opportunities.

“If there’s a way for us to develop a new sector niche or enhance the market position of one of our already-established services which will help us support our clients more effectively, then that’s something we’d consider investing in.”

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