John McGee: Advertising self-regulation works – so why try to fix it?

John McGee: Advertising self-regulation works – so why try to fix it?

Tucked away on the last page of the Programme for Government is a paragraph about the future of the Irish self-regulatory regime which covers the advertising and marketing industry.

o say that it is currently causing considerable concern and unease in marketing circles is an understatement.

“We will move away from the current self-regulating regime for advertising and require the Competition and Consumer Protection Commission (CCPC) to take a more active enforcement role,” according to the 136-page document which sealed the deal for the formation of the three-party coalition Government.

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