Canton’s WRL Advertising acquires Keystroke Media of Uniontown

Canton’s WRL Advertising acquires Keystroke Media of Uniontown

WRL Advertising LLC has purchased web development company Keystroke Media Inc. of Uniontown, the Canton ad firm announced Thursday, July 30.

Terms of the deal weren’t disclosed.

The acquisition will allow Keystroke clients to “tap into additional resources, expanded capabilities and a breadth of experience with the well-established, growing agency,” a news release stated.

WRL — which offers marketing, advertising and public relations — was founded in 1954. Current owner, Jeff LeBeau, who started at the agency as an intern, purchased WRL in 2015. The firm told Crain’s last year that its annual sales reached about $3.5 million.

Keystroke has been owned and operated by Brandon and Ashley Livengood, the only employees, since 2007, WRL said. Brandon Livengood will remain as an account representative for Keystroke clients through WRL Advertising. With Livengood, WRL’s staff will include 23 employees, a spokeswoman said.

Keystroke specializes in development, internet marketing and graphic design offering its clients services including custom website creation and search engine optimization, the release stated. Keystroke’s clients will have access to WRL’s services, which include 3D motion graphics and animations, social media advertising, photography, videography, branding, design, marketing, public relations, advanced e-commerce and web development capabilities, WRL said.

“WRL has a long-standing reputation of being a client-first agency and developing strong client partnerships,” LeBeau said in a statement. “We look forward to expanding on the foundation that was built by Keystroke and delivering positive results for our clients’ growth.”

WRL said it has over 150 clients in several states and countries.

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