L&K Saatchi & Saatchi has won the creative mandate of Ayurvedic haircare brand, Sesa. The agency will manage creative duties for all leading brands under Sesa portfolio including Sesa Ayurvedic Hair Oil and Shampoo, Sesa+ Ayurvedic Strong Roots Oil and Shampoo, Sesa Ayurvedic+ Hair Spa, among others.
Ashish Bhargava, chief executive officer, SESA, said, “As we build on Sesa’s brand equity, and expand our offerings into newer segments, we look forward to working with Law & Kenneth Saatchi & Saatchi whose strong acumen in the category, combined with excellence in creative ideation and execution will aid us in building a stronger brand narrative.”
Charles Victor, executive director, Law & Kenneth Saatchi & Saatchi, said, “We are absolutely thrilled to welcome Sesa on board. We have a deep understanding of the category and have built numerous brands across regions in this space. We’re looking forward to making a difference to SESA’s ambitions and partnering them in their success.”