Marketing Automation Software Market Status by Upcoming Trends 2020 Growth Drivers | Competitive Strategy, Regional Outlook with SWOT Analysis till 2024

Marketing Automation Software Market Status by Upcoming Trends 2020 Growth Drivers | Competitive Strategy, Regional Outlook with SWOT Analysis till 2024

The “Marketing Automation Software Market” report covers the overview of the market and presents the information on business development, market size, and share scenario. The report also emphasizes on the growth prospects of the global Marketing Automation Software market for the period 2020-2024. The report covers market characteristics for each segmentation across the key regions and country and traces the historic and forecast analysis of the industry. The report covers key vendors their revenue, breakdown by regions, and product demand. Other key details include volume, installed capacity, value chain.

In the United States, investments in the digital marketing companies in the region are pushing the market forward. For instance, PrintingForLess.com in 2018 raised investment from Goldman Sachs Growth Equity worth USD 25 million, which would primarily be used to expand the capabilities of CRM platforms and marketing automation.

Scope of the Report:

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks, such as emails, social media, and other website actions.

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Key Market Trends:

E-mail Marketing Expected to be a Significant Application

Email marketing is one of the primary channels of marketing, considering the number of email users, which is close to 3.5 billion. Businesses around the world have utilized email marketing. Broadcasting an email to a potential client or consumer that could help in closing the sale is considered as email marketing. Generally, email marketing involves sending advertisements, newsletters, solicit sales, request donations, and request businesses via emails.
Email marketing has evolved drastically over the past few years. With the advent of e-commerce and smartphones, the number of users utilizing email service had increased in the previous decade, which improved the reach of email marketing. With the vast amount of user data available, companies are focusing on automating the database to streamline the process and explore new ways of email marketing.
This has provided an opportunity for companies to explore automated email marketing. Gmail revealed that 68.4% of the incoming emails are classified as promotions (as of February 2017). Such figures emphasize the penetration of email marketing.
In October 2017, a global provider of email marketing and automation software, Aweber, introduced click automation to its e-mail automation platform. With this update, users can segment their audience (based on the links they click) and send more relevant emails to convert the leads into their conversion funnel.

China Expected to Witness Significant Growth

China is one of the digital marketing powerhouses. The country boasts of the world’s second-largest search advertising market and spends more on digital advertising than Japan, Indonesia, Australia, and South Korea, combined.
The country is transforming the way businesses think about their marketing strategy. Due to its massive scale and unique consumer behavior, the Chinese market has forced firms to be creative about their marketing strategies, which also applies to market automation.
In China, more than half (57.2%) of advertisement expenditure went toward the internet in 2017, implying that the digital marketing landscape is more competitive than ever. Moreover, social media platforms, such as Weibo, WeChat, and Tieba, and search engines (Baidu) have launched advertising products focusing on people, targeting to increase marketing performance. Around 66% of the country’s population uses WeChat, posing lucrative opportunities in the social media marketing sphere.
The country is witnessing an increase in advertising expenditure by organizations. For instance, according to GroupM, one of the world’s largest advertising media company, the advertising spending in 2017 was USD 86.28 billion in China.
Although advertising expenditure in the country is relatively high with various industries adopting marketing strategies to gain recognition in the market, the number of companies adopting marketing automation software in the region is relatively low due to lack of awareness.

The report provides key statistics on the market status of the Marketing Automation Software Market manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the Marketing Automation Software.

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Key Insights of Marketing Automation Software Market:

  • Complete in-depth analysis of the Marketing Automation Software
  • Important changes in market dynamics.
  • Segmentation analysis of the market.
  • Emerging segments and regional markets.
  • Historical, on-going, and projected market analysis based on volume and esteem.
  • Assessment of niche industry players.
  • Market share analysis.
  • Key strategies of major players

Marketing Automation Software Market Report Covers Following Points in TOC:

  • Chapter 1: Marketing Automation Software Market Definition
  • Chapter 2: Research Methodology of Marketing Automation Software Market
  • Chapter 3: Marketing Automation Software Market Executive Summary
  • Chapter 4: Marketing Automation Software Market Overview Includes Current Market Scenario, Porter’s Five Forces Analysis, Bargaining Power of Suppliers and Consumers, Threat of New Entrants and Substitute Product and Services
  • Chapter 5: Market Dynamics Covers Drivers, Restraints, Opportunities and Challenges
  • Chapter 6: Marketing Automation Software Market Segmentation by Types, End-User, and Applications Forecast to 2024
  • Chapter 7: Marketing Automation Software Market Segmentation by Geographical Regions
  • Chapter 8: Competitive Landscape of Marketing Automation Software Market Includes Mergers & Acquisition Analysis, Agreements, Collaborations, and Partnerships, New Products Launches
  • Chapter 9: Key Players for Marketing Automation Software Market

For Detailed TOC Click Here

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