The “Marketing Automation Software Market” report covers the overview of the market and presents the information on business development, market size, and share scenario. The report also emphasizes on the growth prospects of the global Marketing Automation Software market for the period 2020-2024. The report covers market characteristics for each segmentation across the key regions and country and traces the historic and forecast analysis of the industry. The report covers key vendors their revenue, breakdown by regions, and product demand. Other key details include volume, installed capacity, value chain.
Scope of the Report:
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks, such as emails, social media, and other website actions.
For More Information or Query or Customization Before Buying, Visit at – https://www.industryresearch.co/enquiry/pre-order-enquiry/13999441
Key Market Trends:
E-mail Marketing Expected to be a Significant Application
Email marketing is one of the primary channels of marketing, considering the number of email users, which is close to 3.5 billion. Businesses around the world have utilized email marketing. Broadcasting an email to a potential client or consumer that could help in closing the sale is considered as email marketing. Generally, email marketing involves sending advertisements, newsletters, solicit sales, request donations, and request businesses via emails.
Email marketing has evolved drastically over the past few years. With the advent of e-commerce and smartphones, the number of users utilizing email service had increased in the previous decade, which improved the reach of email marketing. With the vast amount of user data available, companies are focusing on automating the database to streamline the process and explore new ways of email marketing.
This has provided an opportunity for companies to explore automated email marketing. Gmail revealed that 68.4% of the incoming emails are classified as promotions (as of February 2017). Such figures emphasize the penetration of email marketing.
In October 2017, a global provider of email marketing and automation software, Aweber, introduced click automation to its e-mail automation platform. With this update, users can segment their audience (based on the links they click) and send more relevant emails to convert the leads into their conversion funnel.
China Expected to Witness Significant Growth
China is one of the digital marketing powerhouses. The country boasts of the world’s second-largest search advertising market and spends more on digital advertising than Japan, Indonesia, Australia, and South Korea, combined.
The country is transforming the way businesses think about their marketing strategy. Due to its massive scale and unique consumer behavior, the Chinese market has forced firms to be creative about their marketing strategies, which also applies to market automation.
In China, more than half (57.2%) of advertisement expenditure went toward the internet in 2017, implying that the digital marketing landscape is more competitive than ever. Moreover, social media platforms, such as Weibo, WeChat, and Tieba, and search engines (Baidu) have launched advertising products focusing on people, targeting to increase marketing performance. Around 66% of the country’s population uses WeChat, posing lucrative opportunities in the social media marketing sphere.
The country is witnessing an increase in advertising expenditure by organizations. For instance, according to GroupM, one of the world’s largest advertising media company, the advertising spending in 2017 was USD 86.28 billion in China.
Although advertising expenditure in the country is relatively high with various industries adopting marketing strategies to gain recognition in the market, the number of companies adopting marketing automation software in the region is relatively low due to lack of awareness.
The report provides key statistics on the market status of the Marketing Automation Software Market manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the Marketing Automation Software.
Purchase this Report (Price 4250 USD for a single-user license) – https://www.industryresearch.co/purchase/13999441
Key Insights of Marketing Automation Software Market:
- Complete in-depth analysis of the Marketing Automation Software
- Important changes in market dynamics.
- Segmentation analysis of the market.
- Emerging segments and regional markets.
- Historical, on-going, and projected market analysis based on volume and esteem.
- Assessment of niche industry players.
- Market share analysis.
- Key strategies of major players
Marketing Automation Software Market Report Covers Following Points in TOC:
- Chapter 1: Marketing Automation Software Market Definition
- Chapter 2: Research Methodology of Marketing Automation Software Market
- Chapter 3: Marketing Automation Software Market Executive Summary
- Chapter 4: Marketing Automation Software Market Overview Includes Current Market Scenario, Porter’s Five Forces Analysis, Bargaining Power of Suppliers and Consumers, Threat of New Entrants and Substitute Product and Services
- Chapter 5: Market Dynamics Covers Drivers, Restraints, Opportunities and Challenges
- Chapter 6: Marketing Automation Software Market Segmentation by Types, End-User, and Applications Forecast to 2024
- Chapter 7: Marketing Automation Software Market Segmentation by Geographical Regions
- Chapter 8: Competitive Landscape of Marketing Automation Software Market Includes Mergers & Acquisition Analysis, Agreements, Collaborations, and Partnerships, New Products Launches
- Chapter 9: Key Players for Marketing Automation Software Market
For Detailed TOC Click Here
Name: Ajay More
Phone: US +14242530807/ UK +44 20 3239 8187
Email: [email protected]
Our Other Reports:
Cosmetics Implants Market 2020 Global Industry Revenue, Key Strategies, Business Growth Rate by Size, and Top Key Players with COVID-19 Outbreak Forecast to 2025
Pharmaceutical Contract Research and Manufacturing (CRAM) Market Size Outlook 2020 to 2025: Market Trends, Segmentation, Growth Rate and Competitive Landscape with COVID-19 Outbreak
Floor Tile Market Growth Size, Share 2020 | Industry Analysis with COVID-19 Impact, Company Overview, Key Countries with Future Prospect to 2026
Veterinary Pharmaceutical Drug Market Size and Share by Top Players 2020 | COVID-19 Impact on Global Industry, Business Opportunities, Growth Trends and Demand till 2026
Veterinary Rapid Test Market 2020 Global Industry Revenue, Key Strategies, Business Growth Rate by Size, and Top Key Players with COVID-19 Outbreak Forecast to 2025
Offshore Drilling Market 2020 Trends, Manufacturing Size, Growth Analysis by Share, Top Regions, Driving Factors of Manufacturers, Types and Applications Forecast to 2023