Online shop UK Flooring Direct sees big jump in lockdown sales as people shop at home

Online shop UK Flooring Direct sees big jump in lockdown sales as people shop at home

An flooring specialist has seen a boom in online sales during lockdown, encouraging it to increase staff by 20 per cent with plans to recruit three more senior directors over the next couple of months.

Management at UK Flooring Direct, based in Hinckley Commercial Park, in west Leicestershire, have brought forward growth plans after seeing sales increase over the past three months.

The business – said to be the biggest online flooring retailer in Britain – sells everything from wooden floors to laminates, vinyl flooring and underlays to the public and trade.

It comes after seeing sales continue to grow during 2019 – considered to be a tough year for the rest of the retail sector even prior to the pandemic.

In all, the company said it sold around 19 million sq ft of flooring last year – enough to fit out 21,000 homes.

Sales for the year to last March were more than £40 million.

Chief executive Jason Ashby has recruited seven directors since the start of 2019 and a further three will be added in the next three months taking the company’s headcount to 125.

Additionally, further staff were added before and during lockdown across a range of departments and there are more roles to fill in the coming weeks with plans to top 200 by the end of 2021.

Mr Ashby said the company’s growth strategy had been accelerated on the back of the company’s reaction to the coronavirus crisis coupled with the existing plans it had in place.

He said: “Just before the country went into lockdown, we were recruiting, we were investing and we were enhancing the service offered to our customers nationwide.

“Rather than set us back, the growth in online retail has meant we’ve had to accelerate.

“We’ve responded to the market too and have seen a growth in easy-fit flooring suitable for DIY customers and, as restrictions have been lifted, there has been an increase in the products that would normally require a professional fitter.

“That has been about investing in IT and systems that has seen the team work from home, as well as having a robust supply chain in place to ensure our stock levels were meeting unprecedented demand.

“We’re building a really impressive senior team of directors, with incredible experience and expertise to help push the next phase of growth and we hope to have that team of ten completely in place by the end of this quarter.

“The past few months have been a real team effort from everyone in the business and, even prior to lockdown, we had just achieved our record levels of staff retention which, again, is key to growth.

“We are looking forward to executing the next phases of our growth plans over the coming months and years with a great team in place.”

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