Web Analytics Market 2020 Delivering Valuable Insights on Business Statistics, Growth Factors by Top Key Players, and Regions Forecast to 2024

Web Analytics Market 2020 Delivering Valuable Insights on Business Statistics, Growth Factors by Top Key Players, and Regions Forecast to 2024

This “Web Analytics Market” research report provide business experts opinion with efficient information on Web Analytics market growth rate, emerging business environments, and the latest business-centric applications. This Web Analytics industry report lists and studies the leading participants also provide insights with strategic industry Analysis of the key factors influencing the market dynamics. Web Analytics market report focuses on to describe and analyze the value, market share, market competition landscape, SWOT analysis, and development plans in the next few years. The report also offers an in-depth analysis of the Web Analytics market with prime emphasis on factors such as drivers, restraints, trends, and opportunities.

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Market Overview:

  • The web analytics market is expected to grow at a CAGR of over 15.2% during the forecast period (2019 – 2024). The web analytics market is expected to gain momentum from the steady rise in marketing automation and online shopping trends going across the world.
  • – Web analytics is the analysis of managing and integrating a huge variety of data to help in the creation of an understanding of the visitor’s experience via online interaction, in a data-driven business model.
  • – Increasing awareness about the effective utilization of large chunks of unorganized, random data and improved performance of web analytics solutions by different enterprises is expected to create many opportunities in the market.
  • – The rising demand for web analytics has led to the invention of new technologies and solutions. The applications of web analytics help enterprises plan and publish relevant content on the website, create ads and launch marketing campaigns to target potential customers and convert them into buyers by gaining insight of their behavior and buying pattern.
  • – However, data privacy is a concern that is seen as a major drawback to web analytic solutions. For instance, in November 2018, cryptocurrency exchange platform Gate.io was the target of hackers who breached a widely used web analytics platform Statcounter to steal cryptocurrency from the exchange, which strengthens the point of data privacy concerns.

    Major Key Players of Web Analytics Market:

  • Google LLC
  • IBM Corporation
  • Facebook Inc.
  • Webtrends Inc.
  • Adobe Systems Incorporated.
  • Yahoo! Inc. (Verizon)
  • Microsoft Inc.
  • comScore Inc.
  • Splunk Inc.
  • MicroStrategy Incorporated
  • Tableau Software
  • SAS Institute
  • Teradata Corporation
  • Applied Technologies Internet S.A.
  • Hootsuite Inc.
  • SimilarWeb Ltd.

    Scope of the Report:

    Web analytics is the process of analyzing the behavior of visitors to a website. By the usage of web analytics business is enabled to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar amount each customer spends.

    The Report Covers:

    • Comprehensive research methodology of Web Analytics market
    • In-depth analysis of macro and micro factors influencing the market guided by key recommendations.
    • Analysis of regional regulations and other government policies impacting the Web Analytics market
    • Insights about market determinants which are inspiring the Web Analytics market
    • Detailed and extensive market segments with regional distribution of forecasted revenues
    • Extensive profiles and recent developments of market players Companies Mentioned

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    Key Market Trends:

    Retail (E-Commerce) Sector to Dominate the Web Analytics Market

    – The retail market around the world is going through a drastic transformation from physical stores to online channel. With the increasing advancement of the internet and the freedom to access it from anywhere, brick-and-mortar stores have turned into a digital retailer.
    – This rapid digitization is urging retail giants across the globe to reach out to mass audiences, to provide access to products and brands available worldwide. By giving such ease of accessibility to people, digitization enables the firms to attract customers new customers and take their game to a higher level.
    – The firms are adopting digital technology for the improvement of their marketing campaigns and augmenting it to their supply chain operations to offer better success rates.
    – With the sales of retail (e-commerce) increasing year on year reaching 461.58 billion in 2018, it is evident that the U.S market is increasing on a rapid rate and with the competition also increasing in the industry, the firms need to adopt web analytics solutions to retain and attract new customers.

    North America to Lead the Market

    – North American web analytics market is growing rapidly due to a constant rise in online shopping, marketing automation, along with the incremental shift towards online data-driven businesses in the region. The North American market is a leader in the digital industry and also holds the world’s largest e-commerce market.
    – Also, with the higher usage of smartphones in this region, it is going to expand the demand for web analytics as there has been a drastic increase in website traffic across the world and this region owing to the increased usage of smartphones and other wearable devices.
    – Web analytics has also proven to be extremely productive in analyzing the geographical distribution of website traffic through social media tracking and ranking.
    – The North American region also consists of various web analytics solutions firms making the market highly competitive. The e-marketers are integrating web analytics into their business model to understand the trend of their respective market.

    Key Questions Answered in This Report:

    • What are the market dynamics?
    • What are the key market trends?
    • What are the category growth drivers?
    • What are the constraints on category growth?
    • Who are the suppliers in this market?
    • What are the demand-supply shifts?
    • What are the major category requirements?

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    Detailed TOC of Web Analytics Market 2019-2024:

    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study



    4.1 Market Overview
    4.2 Introduction to Market Drivers and Restraints
    4.3 Market Drivers
    4.3.1 Growing Demand for Online Shopping Trends
    4.4 Market Restraints
    4.4.1 Rigid Government Regulations and Data Privacy Regulations Compliance
    4.5 Industry Attractiveness – Porter’s Five Force Analysis
    4.5.1 Threat of New Entrants
    4.5.2 Bargaining Power of Buyers/Consumers
    4.5.3 Bargaining Power of Suppliers
    4.5.4 Threat of Substitute Products
    4.5.5 Intensity of Competitive Rivalry

    5.1 By Application
    5.1.1 Online Marketing
    5.1.2 Marketing Automation
    5.1.3 Mobile Analytics
    5.1.4 Content Marketing
    5.1.5 Social Media Management
    5.1.6 E-mail Marketing
    5.1.7 Targeting and Behavioral Analysis
    5.1.8 Display Advertising Optimization
    5.1.9 Multichannel Campaign Analysis
    5.2 By Service
    5.2.1 Professional Services
    5.2.2 Managed Services
    5.3 By End-user Vertical
    5.3.1 Retail
    5.3.2 Manufacturing
    5.3.3 Information Technology
    5.3.4 Banking, Financial Services and Insurance
    5.3.5 Healthcare
    5.3.6 Transportation & Logistics
    5.3.7 Other End-user Verticals
    5.4 Geography
    5.4.1 North America
    5.4.2 Europe
    5.4.3 Asia-Pacific
    5.4.4 Latin America
    5.4.5 Middle East & Africa

    6.1 Company Profiles
    6.1.1 Google LLC
    6.1.2 IBM Corporation
    6.1.3 Facebook Inc.
    6.1.4 Webtrends Inc.
    6.1.5 Adobe Systems Incorporated.
    6.1.6 Yahoo! Inc. (Verizon)
    6.1.7 Microsoft Inc.
    6.1.8 comScore Inc.
    6.1.9 Splunk Inc.
    6.1.10 MicroStrategy Incorporated
    6.1.11 Tableau Software
    6.1.12 SAS Institute
    6.1.13 Teradata Corporation
    6.1.14 Applied Technologies Internet S.A.
    6.1.15 Hootsuite Inc.
    6.1.16 SimilarWeb Ltd.



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