THINK Ice Cream, General Mills

THINK Ice Cream, General Mills

We also have our weekly look at the global dairy markets with Liam Fenton from StoneX.

General Mills launches regenerative dairy pilot in Michigan

General Mills, the maker of Yoplait, Liberté and Mountain High yogurt products, has announced the start of a three-year regenerative dairy pilot in western Michigan, a key sourcing region for its fluid milk supply.

General Mills has partnered with consultants Understanding Ag and dairy cooperative Foremost Farms to pilot regenerative practices and provide support to participating dairy farmers. Implementing regenerative practices on dairy farms requires a holistic approach to managing land, cows and manure.

This is the third regenerative agriculture pilot that the company has launched – and the first for its dairy ingredient supply – since making a commitment in 2019 to advance regenerative agriculture practices on 1m acres of farmland by 2030.

“In order for regenerative agriculture to be successful, it must first be economically viable for farmers as a lever to help build operational and financial resilience,”​ said Mary Jane Melendez, chief sustainability and social impact officer at General Mills.

“With this pilot, General Mills is committed to ensuring that the transition to regenerative practices will be beneficial to our dairy partners and enhance the overall health of their farms. We’re excited to be working closely with our supplier Foremost Farms and consultants at Understanding Ag to help us get this work under way and measure the impact.” 

The three dairy farms in the pilot, which collectively manage more than 14,000 acres, were chosen for their proximity to General Mills’ dairy manufacturing facility in Reed City, Michigan, which produces a variety of Yoplait products.

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