Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner 07/16/2020

Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner 07/16/2020

A story (Gartner CMO Spend Survey Shows How Digital Budgets
Will Increase In 2021)
 in the July 6, 2020 edition of Search & Performance Marketing Daily stated that digital advertising business-to-consumer (B2C) marketing budgets
are expected to grow by 78% in aggregate in 2021, according to Gartner’s 2020-2021 CMO Spend Survey. The Gartner research stat is specific to the number of CMOs who expect digital advertising to
increase, not how much digital advertising will increase.


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