Mobile marketing analytics and attribution platform, AppsFlyer has announced a partnership with Facebook Audience Network bringing campaign-level IAA ROAS (return on advertising spend) measurement solution to gaming app developers.
According to the company, by tying the revenue generated by a cohort of users from Facebook Audience Network to the user acquisition source, app developers are able to more precisely optimise their user acquisition strategy, improving ROAS and LTV accuracy. This provides gaming app developers with tools to acquire quality users, understand the ideal experience for those users, and ensure long-term engagement and revenue.
Mat Harris, director of product management, Facebook Audience Network, said, “Our new campaign-level measurement solution fulfils a critical gap in the market by helping marketers on our platform truly understand if their return on ad spend is both accurate and profitable. With measurement being the precursor to optimisation, together with AppsFlyer, we’ve taken the initiative to create a product that helps game marketers and publishers understand the effectiveness of ad campaigns they run on the Audience Network platform. We’re committed to helping game developers build sustainable businesses and this represents another opportunity to provide them with accurate, granular insight and the right tool to grow and improve their business.”
Sanjay Trisal, country manager, AppsFlyer India, said, “We are excited to roll out this collaboration with Facebook Audience Network to bring additional value to our mutual customers. This partnership is providing a significant foundation for marketers, and specifically gaming marketers, to perform precise optimisation. These marketers can now leverage their trusted attribution data to acquire the highest quality users and drive greater long-term revenue from each dollar spent.”