Tuesday arrested a 20-year-old man for allegedly working for
an international Social Media Marketing (SMM) racket involved
in the creation of fake profiles on social media.
The accused was identified as Abhishek Daude, a
resident of suburban Kurla.
The racket created and sold fake profiles on social
media platforms. These profiles were used to artificially
inflate the number of followers on social media in order to
project a person as `influencer”, said a police official.
Influencers are in high demand as they can boost a
company”s or a brand”s sales by endorsing a product.
Bollywood playback singer Bhoomi Trivedi had
approached Mumbai Police recently and complained that somebody
had created her fake profile on Instagram.
The Crime Branch, which had formed a special
investigation team to probe the racket, arrested Daude from
his residence in Gauri Shankar Nagar in Kurla on Tuesday, the
Daude had allegedly created over 5 lakh `fake
followers” for total of 176 profiles on Instagram, TikTok,
Facebook in order to fraudulently project them as influencers.
These fake followers are created either manually or
with the help of softwares, commonly called `bots”.
Daude was produced before a court which remanded him
in police custody till July 17, the official added. PTI ZA
Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI