Emails (cold emails or newsletters or transactional emails or anything you use) really are a medium that’s as powerful as ever. With a lot more than 3.8 million email users (the number is expected to surpass 4.2 million by 2023), and more than two email addresses per user — it’s safe to say that email is (or can be) a marketing goldmine. Here is how to send the warmest cold emails ever.
Nowadays, email has almost completely replaced your house address.
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It hasn’t completely succeeded in the obliteration of a home address — only because physical orders can not possibly come in our inbox in digital form even though that would be nice.
Keep these things in your mind with your cold emails.
- “Email campaigns […] have been found to increase revenues by 760% normally,” more than most brands have tried and keep trying to modify their marketing game in a fashion that will drive growth through email marketing and marketing automation in all its forms.
- There is really a need for platforms like Moosend-one of the biggest Constant Contact competitors-comes into play.
- Brands are trying to grow in a fashion that will help them stand out from the crowd.
- Also, brands have become more or less children name, like Nike or Amazon.
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One of the most profitable things you should use, in order to see your conversion sky-rocket is something all of us have demonized inside our heads:
Sending out cold emails.
Of course, I’m not discussing those email blasts from the past or those random, spammy-looking emails all of us receive from time to time:
Hyper-personalized “cold” emails with stellar email personalization are what I’m talking about and what I do believe needs to be a staple in any and all marketing plans.
There are specific rules to follow, before sending cold emails.
Research is key.
Maybe you’re the best at promoting your self and your services. Maybe your brand knows what it’s doing in regards to your product.
How can be your email going to depict these facts in a way that will soon be relevant, timely, and appropriate?
Go ahead and do your research. Sign up for the competitors’ newsletter campaigns and expect some cold emails from them aswell. Then, start studying your findings.
Studying your findings can help you determine what sort of needs your cold email campaign needs to cover. The findings will also help with project management. Your cold email campaign is really a project in and of itself, that may help you out with other projects.
However, researching the competition just isn’t the only thing you’ll need to do in this instance.
Who is your ideal customer?
To know who would love to hear from you — you’ll need to create your buyer personas.
Buyer personas are depictions of what your ideal customer should be like. From their educational level, down to their location on the globe, buyer personas can offer a whole lot of insights and usually work like a charm:
Buyer personas worked perfectly in generating leads and exceeding expectations. The buyer persona can answer your key questions:
- Who would be interested in your product?
- Who would find benefit from your product?
- Could these individuals wind up buying your product?
- Could they end up buying more than once?
Let’s assume that you’re selling link creating packages. It’s a very specific product that wouldn’t interest someone that’s not a marketer or a brand that is using growth strategies.
Are subject lines important?
In short, yes, the subject line is important. But why? And what do you really need to do to ensure that you won’t fail?
A subject line is the very first thing a prospect notices about your email. A failed subject line can perform this:
The final thing you need is someone hurting your deliverability rate and making you appear to be the “bad guy.”
Here are some examples of subject lines to avoid at all costs:
- Don’t start with questions. “Do you want to save your average order value from plummeting?” Nah mate, I’d rather perhaps not, because the first thing that comes to my mind is you want me to pay you for something. And seeking money by way of a cold email screams spam. You will get an alternative means of saying this, such as: “Your customer comments strategy is on point, congrats [name]”
- Grammar, punctuation, and the number of words and key words are too important: Poor grammar is spam, and too many exclamation points make your subject line appear to be spam to Google-and look tacky. What is more, the quantity of words is something that will make or break your open rate.You’ll get the best response at an open rate if you’ve got an interest line that’s somewhere between 6-10 words. Lastly, avoid a lot of keywords. It looks robotic, feels rushed and you know what it can do for your cold email campaign. You’re right, nothing.
Avoid using: “RE:,” “FWD:,” “URGENT,” and clickbait subject lines. Any of these beginnings will not resonate well along with your recipients. Let me explain why: “RE:” shows that you’ve no idea who you’re emailing — or that you’re a bot. Either way, since the prospect never sent something for you personally to reply to — straight to the spam folder you go.“FWD:” seems greater than a little unprofessional. Your prospect will consider that you didn’t just take the time to erase the word “FWD” from the subject line. Imagine where your email find yourself if your prospect thinks, “I never asked to be sent anything in the first place, and I don’t know that person.”
As for the “URGENT,” I do believe it’s a lot more than obvious. Inconsistent, bullshit or misleading subject lines will lead your email to the spam folder and send your deliverability rate to a downward spiral.
Craft your subject line in a manner that won’t reveal a lot of information.
Opting for clickbait? Crafting your subject line increases your open rate, sure, but that’s about it.
I’m critical of the overly spammy subject line techniques that resurface from time to time. Don’t get anxiety; listed here is a thing or two in what makes a fruitful subject line.
Let your prospects decide whether they’d like to open your email or perhaps not.
- For them to have the ability to decide to click or perhaps not to click — you’ll need to be clear about what your email is about.
- Being clear does not mean you’ll need to provide them with any available information.
- Be clear but playful:
The above subject line arises from my personal inbox and is the perfect example of what I’m trying to say.
For example How many hours are left “a few hours?” I need to open the email to get the answer.
- Write something opinionated. For example, “Video conferencing is the only way to hold conferences” or “Festive marketing is dead.”
- Remember this truth: The facts are that an opinionated subject line may not attract all of the crowd, nonetheless it will attract the right crowd. The right crowd is who you’re trying to find with cold email.
Utilize the Fear Of Missing Out (FOMO). You can cause urgency:
- With this FOMO — I fell into the trap, needlessly to say.
- I saw something I couldn’t refuse — which was the offer.
- I also saw something which made me think that the offer’s gone.
- I had to click on the site and see what the offer was — and so will your customers.
The body copy of your email.
Let’s assume that the prospect loved your subject line and opened your email. That’s great; you managed to be noticeable in the full inbox. But how have you been going to keep your prospects’ attention intact? One of your choices would be to use something other than words to attract just the right quantity of attention without having to be overbearing.
You can perform this by the addition of pictures and GIFs to your email’s body copy.
Let’s assume that you’re a band which has just released a new track. Instead of sending a contact with the announcement, you should use video marketing with email or send a Spotify type email with a photo of the album you’re referring to. Let your fans begin music streaming by just pressing a CTA button.
Have you studies your buyer persona?
Maybe your ideal customer likes text better because they’re old-fashioned like this? Your prospects are not reading your emails because they love reading. They’re reading your email as it provides a solution.
As an example: Let’s say that you’ve got a post ready. The blog post discusses making money with affiliate marketing. Do you think that sending an announcement about your new post will make people want to read it?
Of course perhaps not. But providing a snippet or an element of the solution you’re going to discuss, that will lead customers to the result they want.
If you would like to ensure that you find a simple benefit that folks will want, propose as an answer, something like starting an online business.
You can offer this solution by doing extensive research on your competitors’ bad reviews and then propose a solution already proposed by the consumers themselves. After all, buyers consider services and products that can turn them in to the most useful version of themselves.
If you apply the principle to business owners taking a look at a product, you’ll see that they’re looking at the best version of their business and not something itself.
For example, if you’ve got a brick-and-mortar store, you’ll need to make your online presence known as well. 39% of customers go to a brand’s internet site before they purchase in a physical store. 9.6% of GenZ shoppers report buying items in a physical store, compared to Millennials.
What could that mean, besides needing an eCommerce internet site builder? Something like that will soon be the optimal solution for the store, and a full e commerce inventory guide.
Best tip: Keep your message short and sweet. The readers won’t bother with lengthy text. If you need to showcase a demo of “the solution” you’re proposing, allow it to be through a video.
Your readers need to see the value of your cold email-and, by extension, the solution you’re trying to provide — upfront — don’t cause them to become look for it. Usually, just a few sentences are far more than enough.
Did you personalize at all?
Personalization goes way beyond just the first name on the subject line. You’ll need to compose tailor-made messages that may suit your prospects’ needs. And that is where segmentation is necessary.
Let’s assume that you might want to segment your list to the following categories: CEO, CFO, and employee.
It’s easy enough to find with just a little digging on the internet. Just make certain you’re utilizing your data properly. An employee that has just been promoted to CFO won’t appreciate the downgrade and, almost certainly, won’t proceed through with the email.
You require a different good thing about the product for all the different positions of your customers’ persona.
If you’re about to talk to the Head of Sales of the company, it is possible to provide a sales-y solution to making additional money. Promote an electronic digital customer loyalty program that may retain their recurring digital customers by offering sales and benefits, thus increasing their ARR.
If, on the other hand, you’re about to talk to the CMO, make certain to tell them about the best SEARCH ENGINE OPTIMISATION companies which will help them escalation in growth for his or her marketing department’s SEO game. Of course, you can’t go ahead with that sort of hyper-personalization for each cold email campaign you’re going to be sending out — but you get the gist.
If you’re coping with very top quality prospects, it’s worth the effort and the time, as it can look like you’re here to provide real solutions and that you’ve spent a lot more than five minutes on research, instead of just wanting to score a quick sale.
Why should people trust you?
Are you looking here for answers to your questions — rather than to answer someone else’s problems?
Answer these questions.
- What enables you to one-of-a-kind in your field?
- What makes you a person that people can trust or research to?
- Why should people listen to you?
Capture your prospects’ attention by introducing yourself from the comfort of the beginning. Tell them why you’re essential. Use a description that will build credibility. Your description is actually a little sentence or a link to your social media profiles.
If you’re an influencer, it is possible to send a cold email that will be showcasing your recommendations. Can you show this customer how to be featured in social media influencers’ posts? Can you actually help people out?
With your recommendations and information, you will build credibility through the duration of the whole email.
The reason you need to build that credibility is easy: You need people to take the time and not open your email, but actually read it. You want them to realize that they can click the links or CTA buttons, and they’re going to achieve value. You help them achieve conversion rate optimization.
The 2nd reason you’ll need to use your “trust badges,” would be to increase your engagement levels. Engagement levels signify you are getting actual responses from your prospects.
Your CTA is vital.
Your CTA plays a considerable part in your success — from its look, down to the wording.
The subject line and human anatomy copy ought to be precise, but just a little cryptic. Your CTA, on the other hand, needs to be super clear on the action your prospect needs to take. That way, you’ll reach your objective.
No customer wants a hard sell.
While a customer might work personally or on the phone — it’s a lot easier to delete a cold email. Avoid trying to sell — and even asking for a gathering — in your first email. Remember: you’re perhaps not going to sell on that first email — and perhaps not really on the second one.
Use the first email being an introduction or to create a relationship.
But be cautious with what you’re trying to do.
Instead of a sell, you could call your prospects to act on an easy step. “Check our guide,” or “Download our free eBook.”
Encourage your prospects to share your cold email with their friends or other employees.
If you include some referrals’ discount or exclusive benefit in your email, it would work like a charm and would lessen your MRR churn, seeing as you’d always have new leads coming about without spending extra budget money to obtain them.
Pro tip: You also can go ahead and read all about the referral marketing definition and how it affects all businesses prior to trying it on your own.
Also, remember to use contrasting colors for your CTA buttons.
If there is absolutely no CTA button, use bold letters.
You should draw their attention, using contrasting colors. Make sure they won’t miss your last message: What it’s that they’re supposed to do.
Don’t forget to follow up
Your prospect took the time to read your email despite never having heard about you. They also took the time to see the value and, in the course of time, took the time to convert.
You should at least send them a follow-up email to observe they enjoyed your product. This practice will lead your new (for now) leads further down the funnel and will in the course of time turn your visitors into recurring customers.
You also can follow-up should they haven’t responded to your email, ergo earning your self a second chance at engagement.
Hint: Most reply to those emails, so it will be a real shame not to utilize a follow-up.
One final thought
The final thing I’d like to reveal to you as a tip is something that you are already aware — but please do that.
Always A/B test, my children, always A/B test.
Testing will lead to your absolute best optimization, and certainly will definitely, growth-hack your cold email game.