Music streaming platform, Gaana has launched HotShots, a platform that allows Indian content enthusiasts an intuitive, seamless and snappy tools to create and share short viral videos and stories.
HotShots offers emerging and established influencers an opportunity to migrate to a robust Indian platform and build their own success stories.
Prashan Agarwal, chief executive officer, Gaana, said, “At Gaana, we have always emphasised on placing the power of digital content creation into the hands of emerging talent. We had launched Gaana Vertical Video platform last year to allow our celebrities / singers to connect with our audience through Short Videos. Today we are building up on that expertise by unveiling the ultimate short video creation and consumption platform ‘Gaana Hotshots’. Our home-grown entertainment super app is ready to serve as the country’s go-to destination for entertainment across music, podcasts, short viral videos and buzz, offering aspiring Indians the power to become influencers in their own right with Gaana’s world-class live streaming & short video capabilities.”
-It should be noted that ETBrandEquity.com is run by Times Internet, which also operates music app, Gaana.