As a real estate agent your job has a combination of being a business owner, accountant, appointment scheduler, neighborhood expert, marketing director etc. In short, you need to wear few hats. With so many priorities to do sometimes you forget to do some of your responsibilities. As a result, there are times that you missed opportunities to get prospective clients.
Honestly, you didn’t take exams and pass real estate license just to spend half of your day creating content, writing captions and scheduling posts. You become real estate agent because you want to help people get their new homes and become happy. If you’re having a hard time about managing your social media marketing account then it’s time to get someone who can handle it for you. Below are some signs that it’s time to outsource your social media marketing account.
- Inconsistent posting on social media
We all know that social media is a powerful tool that helps real estate agents to get potential clients. Almost everybody can see your post like friends, family, acquaintances, colleagues, distant relatives, and even friend of friends. If you’re not posting consistently then then there’s a chance that some of them might forget about your real estate services because they don’t see your posts most of the time. If it slipped their mind that you’re an agent they might hire a different agent instead. All your effort, energy and time building relationship will be wasted.
- Don’t have time for social media
Always remember that social media marketing is time consuming. It is a full-time job. You need to create contents, writing different captions and scheduling each post can take so much of your time to complete. If you do all these, it will steal away your responsibilities as a real estate agent. It’s even harder to do it especially if you’re out in the field, meeting with clients and showing homes. However, social media marketing is very important in your real estate business.
Don’t ignore the power of social media because it’s a lead generation tool and it becomes an important step in consumer buying process. So, if you don’t have time, don’t hesitate to hire an expert to take care of your marketing account.
- Lack of social media expertise
In my opinion, social media should be left to the professionals to prevent disasters. By hiring a social media marketer you can be able to concentrate more on being a real estate agent and focus more with your clients. Your social media marketer will be the one to get contact with your network, keep up to date on news, share listings with friends, etc. As a result, it will drive them to your website and convert leads into clients.
In order to get people’s attention, appealing captions and attractive contents requires creativity. If you’re not sure how to write forceful and convincing posts then it’s useless. Maybe it’s time to hire someone who can help you with this task.
- Don’t have the right social media materials
As a real estate agent you don’t have that much information and knowledge about social media marketing. These include different kind of formats like making slideshows, videos, create blog articles, etc. You have to do different type of research and make the content yourself, this will definitely take away most of your time.