KFC Climbs The Ranks For Advertisement Complaints

KFC Climbs The Ranks For Advertisement Complaints

Ultra Tune has again topped the list as Australia’s most complained about advertiser for the first half of 2020.

With a total of 1,747 complaints lodged with Ad Standards as of June 30 2020, an Ultra Tune ad featuring Pamela Anderson and Warwick Capper received the most with 309.

Also in the top 10 most complained about ads so far for 2020 were pieces from Sportsbet, Universal Pictures, ReAmped Energy, Creative Content Australia, AHM Health Insurance and Pretty Little Thing.

And while Ultra Tune has become known for its provocative ads in recent years, KFC became the first advertiser to have three ads amongst the top five most complained about ads.

“Complainants raised numerous concerns across the wide range of social issues covered by Australia’s advertising Codes including sexualised content, gender stereotypes, vilification, the use of sexual appeal, encouraging bad language, as well as promoting an unhealthy lifestyle,” said Ad Standards about KFC.

All three of KFC’s ads fell under the slogan ‘Did someone say bucket?’.

Although none of the ads were ruled to have officially breached advertising standards, KFC has removed the videos from its YouTube channel.


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