Influencer marketing’s popularity has soared in recent years. In fact, according to a study, about 93% of marketers used it in 2019. One of the reasons for this being that consumers don’t see influencers as people who have any vested interest in the growth of the brand.
This is perhaps the reason why about 63% of consumers trust what influencers say about a brand more than what a brand says about itself. Numerous brands are now using it to grow and boost their sales. Here’s how you can use it to increase your brand’s value.
How Can You Use Influencer Marketing to Increase Your Brand’s Value?
Here’s how you can leverage influencer marketing to boost your brand’s value.
1. Boost Your Social Media Influence
Influencer marketing is one of the best methods to grow your social media influence. Influencers can help you grow your social media reach, engagement, and followers. They use the best photo & video editing tools to make their visuals professional. When influencers post about your brand or products, their audience will take note of it. This can grow your reach.
Additionally, many of them might end up checking out your page and posts. This can lead to increased engagement. Some of them may end up following you too.
Jess Dover is a micro-influencer. She partnered with Lovekins Australia to promote their products and brand on Instagram.
Image via Instagram
2. Grow Your Website Traffic
You can also partner with influencers and grow the traffic to your website. The influencers can include links in their posts and direct their followers to your website. Not only does this bring traffic to your website but it can also improve your SEO.
This is because the high traffic volume will be targeted traffic too. As a result, it’s likely that the visitors will remain on your website for longer durations. This, in turn, helps improve your SEO.
Additionally, the traffic that you get could also help you generate sales. This can help you drive more revenue as well.
Note how Lisa, a plus-size influencer, has partnered with Catherines Plus Sizes to promote their products. She has mentioned in the post that the link to purchase it is in her bio. This can drive traffic to the brand’s website.
Image via Instagram
3. Partner with Influencers as Affiliates
One of the best ways of growing your brand value is by partnering with multiple influencers for affiliate marketing campaigns. You can provide them with a special link and promo code to get started.
Whenever anyone purchases from you using their link or promo codes, they get a commission on the sale. Such partnerships mean that the influencers would be motivated to drive more sales for you as that will mean better income for them.
As a result, many of them may share multiple posts with your brand mention. As a result, your brand recognition will increase along with your sales.
Note how Revolve has an affiliate marketing program for influencers. They pay 5% commission on every order.
Image via Revolve
One of the best ways of growing your brand value is by partnering with influencers and having them write a review of your product or service. When they write good things about your brand, it carries a lot of weight as they’re seen as authorities in their niche.
While this does help improve your reach, engagement, and sales, it can also be repurposed as testimonials. You can showcase the influencer’s review as a testimonial for your brand. When people see that the influencer vouches for your brand, it can improve your brand trust.
However, for this to work, you must partner with the right influencers. For this, you need to look for influencers in your niche and find genuine ones. You can leverage influencer tools for this. Alternatively, you can manually look for influencers and go through their profiles to figure out if you should partner with them.
Influencer marketing is a great way to promote and grow your brand online. By partnering with influencers, you can grow your brand awareness, engagement, and sales.
To boost your brand value, you can get the influencers to drive traffic to your social media pages and website. You could also partner with them for affiliate campaigns or repurpose their reviews as testimonials for your brand.
Do you have any questions related to the methods mentioned above? Let us know in the comments.