Great minds: how Catena Media’s co-founder is delivering positive change for charities | EGR Intel

Great minds: how Catena Media’s co-founder is delivering positive change for charities | EGR Intel

Interview


Erik Bergman, founder of Great.com, talks to EGR Intel about why he decided to go down the path of charitable giving with his new affiliate firm and why he’s eschewing the typical trappings of wealth to “make a difference here and now”

Great.com is the brainchild of Catena Media co-founder Erik Bergman who decided to pursue a new opportunity with his fledgling affiliate site which donates 100% of its profits to climate change initiatives. Bergman discusses why it’s a personal goal for him to make a difference through effective altruism, his early years of “immoral” affiliate marketing…

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