Optus, the AFL, Milo, Girlfriend and Junkee are among a number of brands and publishers already working with the platform.
The push by TikTok in Australia is similar to efforts by other large social media platforms. Instagram last year recruited its first marketing boss for Asia Pacific, Noelle Kim, and a local communications lead, while Netflix launched its first Australian office last June.
TikTok US general manager Vanessa Pappas, who oversees Australia and New Zealand, said the company had been inspired by local creativity.
“I am confident in the management team we’ve assembled to drive TikTok’s growth and opportunity in Australia for creators and brands, and look forward to furthering the incredible creativity of our Australian community,” Ms Pappas said.
TikTok’s parent company ByteDance made $US17 billion ($25 billion) in revenue in 2019 and had a net profit of $US3 billion.