In 2020 the creative business has morphed into a modified path forward. For example most people are in agreement with how they view real estate as an investment. It’s as simple as buying a house or piece of land to rent for cash flow or sell for profit. In the age of social media and style influence, digital real estate works similarly.
From domain names to Instagram handles, even the followers you accumulate on your social media, the entire online footprint is considered a form of real estate. In short, digital real estate is a tangible asset you can buy and sell the same way you would buy a house, apartment or a piece of land.
The future wave of doing business is upon us more rapidly than ever. The acceleration of technological advancements seem to be dictating the methods humans use to interact with one another and how we assimilate that information for business. It is already a lucrative business with influencers and companies generating millions of dollars in revenue on a daily basis. It provides both companies and individuals the chance to build a platform, be heard, and above all, earn money on the internet.
London Summers , Ryan Pownall & Justin Strong are the co-founders of Social Giveaways. The team manages global celebrity and fashion marketing campaigns by offering exclusive opportunities to influencers and brands. The aim is to gain exposure globally through organic growth and increase the value of their clients digital assets.
At this juncture, many industries have been challenged by the onset of Covid-19, On the contrary, companies supplying demand for social media growth as well as the advancement of overall online presence, have been on the rise.
It is too early to predict the long term economic effects of the pandemic but in the interim, there has been a driving force to move business online. E-commerce sales are set to jump 18% this year, according to a new forecast released by eMarketer. At the same time, the analyst firm estimates that retail sales will drop by 10.5% this year. Companies preparing for this change in consumer behavior aim to thrive in the new market’s climate.
In the words of Mr. Summers: “The value of prime brick and mortar storefronts have lessened steadily for years; it has moved to domains and socials with engagement, that is where the new prime real estate investments are being made, it’s why shopify is now Canada’s most valuable company.”
The managing team noticed a consistent lack of quality services and limited cost effective options for growing one’s socials. They soon seized the opportunity to position Social Giveaways as the go-to-service to help small brands and large companies transfer to a digital presence. Due to social distancing, many fashion businesses had their online presence as their only source of revenue. The pandemic revealed many supply chain weaknesses, distribution inefficiencies that donot have a robust e-commerce system and failed to implement adaptive marketing strategies.
Mobil is fast becoming the baseline for all cultural influences shared. Each generation is increasingly looking to the internet to satisfy their consumer needs. In short, forced retail closures have expedited this transition. Social Giveaways executive team is betting big on the permanence of this evolution in consumer behavior.
The people buying giveaway sponsor slots are typically higher net worth individuals, doctors, plastic surgeons, brands and businesses. The fashion business is one of the most relevant market sectors aiming to transition from LVMH to Kering.
Entrepreneurs earning income online understand the value of what is being offered. They can’t get enough online attention and they are willing to pay handsomely for it. Sponsors can pay anywhere from $3,000 upwards to $10,000, depending upon the numbers of followers estimated will rise and how closely the demographics of the followers align with their respective brand.
Social Giveaways grossed over a quarter million in its first 6 weeks of operation. The founders soon realized that the demand for online attention was only going to increase rapidly. The subsequent six weeks have seen a 75% increase in revenue. The company soon passed the seven figure sales mark within the first quarter of operations. They are predicting to conservatively increase revenue by another 35% by the end of their second quarter. Justin explained: “We haven’t reached our capacity for campaign output. We have not allowed ourselves to detract any of our focus from our primary revenue stream, there are other services and strategies we will be looking to add to our offering in the near future. We are creating a systems dependent business that will be able to launch turnkey campaigns regardless of the changes in the industry. When starting out you have to be laser focused in your execution, we believe in the concept of essentialism: less, but better. So far it has paid dividends.”
I had the pleasure of chatting with the founders at Social Giveaways, London Summers, Ryan Pownall & Justin Strong about how one of the key things they address when working with fashion brands is the importance of building a digital experience through social platforms, the importance of fashion and celebrity social media in today’s business climate and how the followers to be gained are strategically aligned by consumer adjacency!
Joseph DeAcetis: Talk to us about your story?
Social Giveaways: Ryan comes from a marketing background, owning the largest Beer Pong festival in the world, along with equity in several other night clubs. Preliminary sales and marketing. London is a Multi-Platinum Music producer / Songwriter who has brought his entertainment industry relationships to deliver talent. Justin Strong came on as the investment wing, adding valuable cash flow and business acumen as he is already a well established entrepreneur. Everyone involved had to tap into their personal and professional relationships to make this launch as effective as it has been.
Joseph: How would you advise a fashion brand to coordinate with your team to build a larger following and connection with the millennials?
Social Giveaways: One of the key things we address when working with fashion brands is the importance of building a digital experience through their social platforms. Not only do we help find the right influencers that match the brands target demographics, we try to curate the best experience for new potential consumers. From the content to the imagery we really take a deep dive in every brand we work with to really understand what they are trying to achieve. From Dan Bilzerian’s Ignite brand to one of our favourite clothing brands Kollar Clothing, we really take pride in providing the best influencer marketing there is. It just so happens that our business model is based on a platform that millennials use most which is instagram, I think this is why so many forward thinking brands understand the importance of what we do. “ Working with Social Giveaways was an amazing experience in terms of how effective their influencer marketing tactics were. I highly recommend it for any brand looking to cut through all the noise on social Media and get the best ROI” David Kollar, Founder of Kollar Clothing.
What is Digital Real Estate?
Social Giveaways: Every domain name, Instagram handle, even the followers you accumulate on your social media, your entire online footprint is considered a form of digital real estate. Your Google search results and engagement metrics are how we assess property value in this world. Social Giveaways is selling access to the prime real estate, we got the Boardwalk and Park Place.
How does a typical campaign work?
Social Giveaways: A simplified explanation of what Social Giveaways does is we work with influencers, brands, all sizes of businesses and really anyone with an Instagram account that has a need to grow it. We use an online celebrity giveaway to gain our clients a real organic following. The followers to be gained are strategically aligned by consumer adjacency; for example, think famous models and swimwear, cannabis products and Snoop Dogg, medical aestheticians and famous plastic surgeons, etc. This yields better metrics, increases the potential for the follower to transition into a customer and assists in retaining the followers gained. Basically our company specializes in giving you credibility on the internet.
Joseph DeAcetis: Who are your clients?
Social Giveaways: Entrepreneurs buy spots to gain followers in order to sell their courses or ebook,” London said. He added, “Models will do it to gain followers to increase engagement and to rationalize charging more for brand deals. Doctors do it for their credibility and to grow their personal brand. Having a powerful online presence is crucial in today’s age. Notable names like Dan Bilzerian, Ignite International, Flow water & Four Loko have participated in our giveaways.
Joseph DeAcetis: Grossing a million dollars in the first four months of any business is impressive, you guys did it during a pandemic. Where can you go from here? What is the future of Social Giveaways?
Social Giveaways: We are launching our new website in the fall, at the same time we will announce a new kind of influencer campaign that no one has attempted yet. We will debut a new marketing strategy that will be fairly turnkey for us to implement. A sound infrastructure was our initial focus. Everyday our network increases, our online community has served to streamline our sales process; we are transitioning from vetting thousands of leads to sell out a single campaign, to having a waiting list. By adding more efficiency in our sales funnel we have the freedom to scale up the amount of campaigns we can oversee per month, this also affords us the luxury of launching new services with less risk. Things move very fast online, we don’t want to be playing catch up, we have to make calculated yet preemptive moves in our industry. We have a big Tyga campaign coming up this month, we will also be holding our first raise before the end of the year, the future is bright and we are looking forward to it.