A Manchester-headquartered social media marketing company has restructured and rebranded to become a two divisional agency.
It’s Gone Viral, now the KOMI group, was founded in 2016 and is led by Andrew Trotman and Ryan Williams.
It has made and distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.
Under the KOMI group umbrella is KOMI Media, which creates and builds social channels, and KOMI Social, which focuses on content productioA Manchester-headquartered social media marketing company has restructured and rebranded to become a two divisional agency.n, content distribution and social media management for brands.
The decision to restructure and rebrand follows a lengthy review process and is designed to both simplify its offering and help grow its market share in each of its two core areas.
The company’s dedicated gaming and sports communities are also being expanded and branded KOMI Gaming and KOMI Sport respectively.
Trotman said: “It’s Gone Viral’s trajectory has been fantastic since we launched. However, we realised that we needed to adapt the business if we wanted to work with more brands and to deliver sustained and real growth.
“I’m confident this new group structure will allow us to do just that.
“The rebrand and our new group structure is a pivotal moment in our journey and will, I’m sure, act as the nucleus for the company’s expansion over the coming years.”