Google Can Use Historic Data For Ranking Your Site In Search
John Mueller of Google confirmed on Friday’s webmaster hangout video that Google does and can use historic or legacy data about your web site for ranking purposes. He gave a few examples of how Google uses it; your links over time, the adult SafeSearch filter and some of Google’s quality algorithms.
Bing Webmaster Tools New Site Scan Feature Finds SEO Issues
There is a new feature that was just released in the new version of Bing Webmaster Tools, it is called Site Scan. Site Scan is a site audit tool which crawls your site and checks for common technical SEO issues.
SEMRush Drops Paid Guest Blogging Service After Google Policy Scrutiny
Google said selling paid links on blogs is against its webmaster guidelines and that Google can take action against those using the service.
SEMrush, a very popular SEO toolset, came under scrutiny in the SEO industry this week when its content marketplace added guest blogging services that highlighted natural links as a benefit to the service. This ultimately resulted in SEMrush dropping the service from its website.
Google Launches Featured Snippet to Web Page Content Jighlight Feature
Google has changed the way they link to featured snippets. When you click a featured snippet result you may now be taken to the point on the page that the snippet it drawn from, and the snippet text is highlighted.
Google Tests Blue Snippet Headers
Google appears to be testing new blue headers on the top snippet on mobile results.